I just read Fridas post over at Trendenser and I feel like I need to raise my voice too and join her exclamation. I know I might get my head chopped off for this by my dear friends and colleagues at the magazines but I write this with love and hope for the magazines to raise the level on their website articles. I love paper magazines and I love blogs and blogging, I have been doing both for so many years now and to me these two medias are equally inspiring and could if being handled right lift each other.
A couple of years ago I felt that the magazines were completely terrified of the power of the blogs and just got paralysed by thinking of how to handle the internet. Unfortunately what happened was that instead of doing their own thing that (they do so well) the Swedish magazines went blog hunting and today most of the big Swedish bloggers have signed up to blog under the magazines websites.
That wouldn’t be a bad thing if it wasn’t for the fact that the Swedish magazines websites now has gotten totally driven by getting side views in order to get advertisers so they can afford their new bloggers and there is no limit to how low the topics can go in order to get side clicks (I mean the magazines own material not the blogs which are still very good). This has all lead to the fact that the magazines websites (and Facebook pages) now doesn’t reflect their magazines at all and I don’t really get how that can be good for anyone. Isn’t the whole idea with a website no matter what you do that it reflects your company and sells your product? And also these great bloggers that the magazines bought are now drowning along the ads and messy website-weird-articles written far away from the magazines editorial work.
I really don’t want to step on anyones toes, I am just afraid that these articles that the magazines are spamming out will in the long run set the tone for interior online writing and I wish for the opposite, more quality back in the blogosphere and while I’m on it I also personally I wish for a little less Hemnetspan, reblogging and sponsored posts but most of all I wish for the magazines to believe in themselves online, to dare to take a new stand on their websites with a journalistic level and dignity that reflects their magazines and stands up to their new bloggers and to believe in that their paper readers will be there for them online too.